ILEA Quick Tips for Event Planners: August 2017
A hallmark of credibility for a wedding vendor—especially in the age of social media—is getting your work published by a major media outlet. It establishes you as a reputable business and increases your exposure to potential clients. Here are a few tips for you to get your work published.
Follow the instructions: Most media outlets have crystal clear instructions on how to submit your work to them. Editors see thousands of submissions and simply don’t have time to consider a submission from someone who hasn’t followed their rules.
Pitch to the right publication: Know your audience—the same wedding would not be featured in Martha Stewart and Grace Ormonde. Figure out which publications are the right fit for your style and the style of the submission and only pitch to them.
Be okay with “no”: Just because your submission got turned down doesn’t mean it wasn’t good. It might not have been the right fit right because the magazine just featured a wedding at the same venue or the blog just did a post with blush bridesmaid dresses. Keep submitting! Asking for feedback can also help you fine-tune your submissions so you hear less “no” and more “yes.”
Have a plan: You can’t mass pitch a wedding. Most publications have exclusivity agreements, meaning that they will not feature a wedding that has been seen anywhere else. Figure out which outlets you want to pitch to first, and then pitch one at a time. Save the outlets that aren’t exclusive for last and maybe you can get your wedding featured twice! To manage the submission process more effectively consider creating a content calendar with deadlines and submission information from your targeted media outlets.
Get some help: Services like Two Bright Lights are designed to help you get your content in to the hands of the people who want it. Be wary of PR firms touting their relationships with editors. They can be very expensive and publication is never a guarantee, regardless of what their relationship is.
Be flexible: Oftentimes, content is needed last minute as editors are on tight deadlines. If you are responsive to the editor, they will remember you and look to you for future content. Making an editor’s life easy is always a smart move.
Gretchen Culver is the owner and creative director of Rocket Science Events, whose work has been published in Martha Stewart Weddings, BRIDES, The Knot, WedLuxe, Style Me Pretty, Minnesota Bride, H & H Weddings and more. Rocket Science Events produces all kinds of events from weddings to galas, but they all have one thing in common: Clients who are uninterested in the ordinary.
International Live Events Association (ILEA) is the new name for the International Special Events Society (ISES). ILEA represents and supports more than 5,000 members globally — industry professionals who do business together, share knowledge, nurture talent and progress the live events industry. For more information on how an ILEA professional can help you with your event, please contact firstname.lastname@example.org.