Diana Brasch

Manager of Meetings and Events, PLATO Learning, Inc.
Diana Brasch

Diana Berggren Brasch produces and oversees numerous meetings and events each year. Recently, Brasch was faced with the challenge of producing an all-employee four-day conference with more people but a smaller budget. By securing meeting space at the University of St. Thomas and partnering with various members of the International Society of Special Events (ISES), she created a seamless event that stayed within budget and reduced the bottom line by $150,000. Another time, Brasch was asked to create a team-building event that involved all employees, included some non-physical activities, stuck to a pre-determined budget, and gave back to the community. She partnered with Minneapolis-based Event Lab, LLC, to create a custom event that met all four objectives. Twenty-five teams of 10 people each completed various challenges to earn parts for a bike. Once they had secured all of their bike parts, the teams built their bikes—which were later given to children through Big Brothers Big Sisters. Other events that Brasch has organized include awards ceremonies in tropical destinations, national tradeshows, and international symposiums—which have taken place in both South Africa and Costa Rica.

 

Education: BA, Business, Metro State University

Family: Has two children, Alexandra Brasch and Victor Brasch

Career Highlights:
• Manager of Meetings and Events, PLATO Learning, Inc., 2002–present
• Director of Meetings and Events, James and Company, 2000–2002
• Senior Account Manager, The Design Group, 1993–2000

Outside Activities: Enrolled in the Certification in Meeting Management program through Meeting Professionals International; was one of the original founders of ISES’ Minneapolis chapter

Awards: 
• 1997: Special Events Magazine—best entertainment
• 2005: PLATO top performer

Key Achievements:
• Producing education summits in South Africa and Costa Rica for school superintendents
• Safely evacuating 550 customers when a hurricane hit during a conference in Mississippi
• Helping two competitor companies merge by designing an event—with only two weeks’ notice—at an annual sales conference that engaged and transitioned both companies’ attitudes towards each other
• Coming up with the idea to have an all-employee meeting at a university rather than a hotel in order to reduce costs

Interests: Entertaining family and friends, creating joy for her children, travel, gardening