Digital Mktg. Agency May Revive Atomic Playpen Brand

Digital Mktg. Agency May Revive Atomic Playpen Brand

Snap Agency has bought all remaining assets from Atomic Playpen, which went out of business.

Snap Agency, Inc., a Golden Valley-based marketing firm, has acquired the remaining assets of another local agency, which filed for bankruptcy and closed its doors last year.

Atomic Playpen went out of business last fall. Shortly thereafter, another Twin Cities firm, Atomic Data, purchased the Web-hosting platform used by former corporate clients of Atomic Playpen, for an undisclosed sum.

Now, Snap Agency, which focuses on online marketing, said it has acquired all remaining Atomic Playpen assets from the defunct firm’s creditors, including the Atomic Playpen name.

The company did not disclose the purchase price, but General Manager Spenser Baldwin said in an email that the deal closed in the fourth quarter of 2013.

Snap Agency bought Atomic Playpen’s former “professional services” division, including “rights to the name and social media, all tools and assets including rights to all existing code and client assets, proprietary tools, processes, work history, and all existing relationships,” Baldwin said.

And the Atomic Playpen brand may re-emerge: Snap Agency said that the Atomic Playpen name “still carries significant weight” in the local marketing community and “may be used for other purposes in the future,” according to Baldwin.

Snap Agency said all of Atomic Playpen’s former relationships have been transferred to other agencies but declined to disclose which former Atomic Playpen clients may have joined Snap’s roster. The Web development tools that Snap Agency acquired, however, were previously used for Atomic Playpen clients Best Buy, General Mills, Target, and the Mall of America.

“We are excited to integrate these exceptional new creative resources that will assist our clients in growing their businesses through proven online marketing strategies,” Snap Agency President and CEO George Lee said in a statement.

Snap Agency’s clients include Keller Williams Realty, Precision Tune Auto Care, Berry Coffee Company, and Pad & Quill.