Deluxe Acquires LogoMix in $43M Deal

Deluxe Acquires LogoMix in $43M Deal

The Shoreview-based small business growth engine will expand its network and offerings with the Boston-based branding, marketing and logo services provider.

Deluxe, a service provider aimed at small businesses and financial institutions, is expanding its ability to provide logo designs and other small business branding and marketing services through the purchase of LogoMix.

The $43 million acquisition, announced Wednesday, was an all-cash transaction. Per the terms, the Shoreview-based Deluxe will absorb 100 percent of the privately held, Boston-based LogoMix.

Founded in 2006, LogoMix enables businesses and individuals to customize marketing products for online and offline use. On the site, users can create a logo and immediately print it on business cards, signs and other non-digital marketing products.

More specifically, Deluxe will gain through this acquisition an expanded offering for website development and hosting, email marketing, social media, search engine optimization, logo design, and checks and forms. It will also extend Deluxe’s reach, as more than 60 percent of LogoMix’s 900,000-plus customers are outside the U.S.

“For more than a century, Deluxe has provided millions of small businesses with the products, services and advice they need to pursue their passion and achieve success,” said Malcolm McRoberts, senior vice president of small business services for Deluxe. “LogoMix shares our commitment to helping small businesses market themselves, and this acquisition further enhances our ability to help our customers grow.”

In turn, the deal boosts LogoMix’s contributions to small business endeavors.

“Our mission has been to revolutionize the way that small businesses market and brand their business,” said LogoMix founder Craig Bloem. “Joining forces with Deluxe, which has a long history of providing innovative marketing solutions to small businesses, will benefit both of our companies’ existing and future customers.”

LogoMix’s various components include the sites and, as well as services involving websites, business email, domains and Google Apps for Work. Deluxe will maintain the LogoMix name as it transitions the company’s talent and tools into Deluxe’s own small business portfolio.

Bloem will remain involved, taking a position with Deluxe as vice president in the small business services unit, reporting to McRoberts. LogoMix operations and staff will be kept intact in Boston.