Delta Air Lines Inc., the dominant carrier at Minneapolis-St. Paul International Airport, has started a billboard campaign to counter efforts by the International Association of Machinists and Aerospace Workers (IAM) to represent flight attendants.
 
The IAM filed a request with the National Mediation Board in January, requesting a union representation election at the carrier. The IAM is seeking to represent nearly 12,000 Delta flight attendants.
 
Airways News, which follows the airline industry, reported on the billboards earlier this week. They reported that billboards were appearing near the Los Angeles International Airport, but there are also billboards near the airport in the Twin Cities.
 
Delta’s billboard reads: “Our culture fuels our success. Independence is worth fighting for.” The billboards also promote a web site opposing union representation for flight attendants: www.bedeltabedifferent.com.
 
The IAM has its own web site for its campaign: http://www.iamdelta.net/
 
According to Delta’s most recent annual filing: “As of December 31, 2014, we had approximately 80,000 full-time equivalent employees, approximately 18% of whom were represented by unions.”