Dairy Queen to Open First Guatemala Locations
Minneapolis-based Dairy Queen International, Inc., on Wednesday announced that it has signed an agreement with international franchisee Grupo Buen Rollo to open 15 Dairy Queen stores throughout Guatemala-marking the company's first locations in the Central American country.
“The Dairy Queen system is continuing an aggressive expansion of our brand in the international market place,” Brad House, Dairy Queen executive vice president, said in a statement. “We look forward to introducing all of our signature DQ treats in Guatemala that consumers internationally and in the United States have come to enjoy.”
The Dairy Queen locations will feature the company's signature soft-serve products, and the majority of the stores will offer iron-grilled sandwiches and hot dogs. The first location, which will be a kiosk, is set to open in October.
According to Dairy Queen, interest in Guatemala has stemmed from the country's 13 million people and floods of tourists that come to experience “the ruins of the Mayan civilization, a rich culture of music and art, and the abundant and unique ecosystems.”
Dairy Queen is not new to Central America; it has 11 locations in Panama, and its first store there opened in 1959.
Partner Grupo Buen Rollo has developed four brands over 12 years throughout Central America, Mexico, and Columbia. Its operations today cover more than 60 quick-service, fast casual, and fine dining restaurants.
The Dairy Queen system, owned by Berkshire Hathaway, is continuing its international expansion. Currently, 856 of the company's more than 5,900 locations are outside of the United States and Canada.
Click here to see a complete list of countries in which Dairy Queen is seeking to expand or enter.