With $1 million in funding, the new LabFellows program will offer paid marketing fellowships to college grads from diverse backgrounds.
Marketing
When Covid-19 hit, companies needed to quickly alter their messages, and some are changing the way they communicate with customers over
the long haul.
Sleep Number makes a Super Bowl "prediction" based on which team's city gets more sleep.
A collaboration with #SHARETHEMICMN aims to amplify the voices of young women working to overcome opportunity gaps by pairing them with business leaders.
Pollsters and quantitative research, a cautionary tale.
Together, the former rivals known for getting new products on the shelves at Target will help brands capitalize on the convergence of retail, e-commerce, and data.
The Shoreview-based Fortune 500 pulled off another season of its small business makeover show amid a pandemic.
Creativity, innovation, and good storytelling may be the best path forward for events pros.
TN Marketing will keep the subscription crafting site’s content alive in the deal, which gives the local firm an audience of 3.5 million.
Peace Coffee CEO Lee Wallace says “companies need to step up.”
The co-founder of Capsule design agency on what happens when another business by the same name moves into town.
Minneapolis experiential marketing agency NPARALLEL pivots to protective shields and more for stores, spas, and offices during Covid-19 pandemic.
As event planners adjust to virtual events, strategy is key.
The nonprofit media group says it’s facing its “biggest financial test” amid Covid-19.
Maybe not, newspaper spokesman says, but users are urged to change passwords anyway.
Tap into your community and explore new ways to deliver your services, says events pro Whitney Gladden.
The Minneapolis marketing firm’s CEO explains why now is actually the perfect time to come out with an updated brand story and vision.
The sports station is now tops in the metro overall.
The pandemic has not stopped advertising, but Solve’s CEO says it has altered the business of making it.
When a company's credibility is under siege, leaders need to be honest with customers, take responsbility for problems, and clearly explain how they will address serious issues.