Kyle Ingebritson isn’t a photographer. He’s actually a sales team leader for Delta Airlines. But he’s an entrepreneur at heart and saw a white space. In photography.

“I just thought, photography is a hard thing to purchase—you have to know someone, or find someone—and it’s only become increasingly important,” Ingebritson said, referring to the digital profiles that have become the modern business card, from LinkedIn to Instagram. Our headshots show up on Zoom and Microsoft Teams profiles; they auto populate on some email platforms.

Two years ago, Ingebritson launched Profeshie in Minneapolis with the goal of modernizing business headshots—leaning into personality. “I wanted to deliver fast, fun, professional photos.”

He hired professional photographers, and opened a studio in the North Loop. He hopes to use Minneapolis as a template to eventually open Profeshie studios in other markets. “We just try to make it a fun experience.”

Profeshie does take its headshot experience on the road as well—in fact, they’ll be popping up at TCB’s StartMN Think Tank on Nov. 13 offering free headshots to all event attendees.

Ingebritson offers a few tips to take your best shot:

1. Advance prep. “Get your sleep and avoid alcohol the day before.”
2. Show some personality. “We’re seeing a trend where people are wearing brighter colors, want a bright backdrop.” Call that the social media effect: “think of it as your personal branding photo.”
3. Bring options. “It’s always better to have options. You could take a traditional photo where you wear neutrals or solids—not too many distracting patterns, and then step into something more fun.
4. Whether standard or less formal, “Put on an outfit you feel best in. That will show in photos.”
5. Make it an action shot. “Instead of just standing, try walking toward the camera. You can see the energy.”
6. Have fun. Don’t overthink it. Just do it, and have fun. You can always redo a photo.