Best Buy Partners with MN Training Co. to Offer Videos
Best Buy Company, Inc., is teaming up with a local provider of online tutorials to train its employees as well as its customers.
The Richfield-based electronics retailer and Little Falls-based Atomic Learning on Tuesday announced an agreement that gives Best Buy exclusive rights to Atomic’s new online library of more than 60,000 technology training tutorials.
The new library will be available to Best Buy employees as well as customers who are members of Best Buy’s Geek Squad Tech Support program—a service plan that costs $199.99 per year and provides Geek Squad support online, by phone, and in Best Buy stores.
Best Buy and Atomic Learning did not disclose the financial terms of the deal. The new library is scheduled to launch on the Geek Squad website on October 26.
Best Buy already offers its employees access to training videos on technology topics. It also has some two-minute how-to videos on the Geek Squad website that anyone can view.
Geek Squad spokeswoman Paula Baldwin told Twin Cities Business that the new library adds a “substantial amount of new content” to Best Buy’s existing training videos for both employees and customers.
Atomic Learning offers software training and support tutorials for businesses, organizations, and individuals. The company was founded in 2000 and employs about 70.
“[Atomic Learning’s] proven format of short, online tutorials extends the benefits of this program to anytime, anywhere tech training so members can learn more about the technology that’s most important to them,” George Sherman, senior vice president of Best Buy’s services business, said in a statement.
With increased competition from online vendors and declining sales, Best Buy has been attempting to boost its services business and has partnered with retailers including Target, EBay, and Verizon to sell its Geek Squad services. Meanwhile, Hubert Joly, who took over as Best Buy’s CEO in early September, has stressed giving employees more training in order to boost store sales.
But despite the company's efforts to turn itself around, Best Buy's future remains uncertain as its founder and former chairman, Richard Schulze, is attempting to take the company private. He recently reached a deal with Best Buy’s board that grants him access to the company’s non-public financial information in order to put together a formal buyout offer.
Best Buy is Minnesota’s third-largest public company based on revenue, which totaled $50.7 billion for the fiscal year that ended in March.