Another Hot Designer to Debut Collection at Target

Prabal Gurung—whose creations have been worn by Michelle Obama, Kate Middleton, and Lady Gaga—has designed a limited-edition collection of women’s apparel and accessories that will hit Target shelves in February.

Target Corporation, which has a long history of partnering with well-known designers to offer affordable merchandise, on Tuesday announced a partnership with celebrated fashion designer Prabal Gurung—whose creations have been worn by a group that includes Michelle Obama, Kate Middleton, and Lady Gaga.
 
Minneapolis-based Target said that it will introduce a limited-edition collection of Gurung-designed women’s apparel and accessories, including handbags, shoes, and jewelry. The collection will be available from February 10 to March 23, or while supplies last, at Target stores and on the retailer’s website.
 
Target said the collection will feature “striking prints, hot-hued palettes, and sleek styles”—and pieces will include “refined dresses, mixed-media skirts, edgy blazers, and striking shoes.” Prices will range from $19.99 to $199.99 for apparel and $12.99 to $39.99 for accessories.
 
“Target’s partnership with Prabal Gurung embodies our commitment to bringing great design to our guests at truly affordable prices,” Trish Adams, Target’s senior vice president of apparel and accessories, said in a statement. “Prabal has quickly become one of the industry’s most influential designers, and this collaboration enables Target’s guests to shop a beautiful, feminine assortment from a modern visionary.”
 
In addition to his limited-edition collection that Target will offer, Gurung also created two pieces for the much-anticipated limited holiday collection that Target and Neiman Marcus are partnering on—which will debut in both retailers’ stores and on their websites on December 1. Gurung’s pieces include a wool cape and a bow-clad clutch.
 
Target has offered designer merchandise at affordable prices for more than a decade, starting with Michael Graves home goods in 1999—and its partnerships with designers have helped it earn its “cheap chic” reputation. Many rivals have since followed suit and launched their own exclusive designer lines.
 
Target has launched several innovative partnerships within the past year.

Last fall, the retailer debuted a highly anticipated exclusive line from high-fashion brand Missoni. Products quickly sold out of stores, and the high demand prompted Target’s website to crash.

Then in May, Target opened small boutiques within its stores under a concept called “The Shops at Target.” The boutiques offer affordable, limited-edition merchandise made exclusively for the discount retailer.

Target is Minnesota’s second-largest public company based on revenue, which totaled $68.5 billion in its fiscal year that ended in January. It operates 1,781 stores in the United States and plans to expand into Canada next year.