AllOver Media Grows With Acquisition of Intran

Non-traditional advertising company AllOver, which has placed ads at about 40,000 gas stations and convenience stores across the country, has bought Intran Media Vehicles, which puts vinyl advertising on trucks.

Maple Grove-based AllOver Media, Inc.-which specializes in non-traditional advertising on things like gas pumps, gas handles, and ice boxes-said Saturday that it has acquired Intran Media Vehicles, Inc.

Ice Trucks

Financial terms of the deal were not disclosed.

Intran is based in Wayzata and puts vinyl advertising on trucks. Its coverage extends to more than 250 U.S. markets, and it has advertising agreements with trucking fleets that represent about 6,000 vehicles nationwide, AllOver Chief Marketing Officer Glenn Sherling confirmed Tuesday.

Meanwhile, AllOver has placed non-traditional ads at 40,000 gas stations and convenience stores in all 50 states, Sherling said. Its clients have included Frito-Lay, Chevrolet, GM, Coldwell Banker, and McDonald's.

AllOver said that the acquisition significantly expands its roster of advertising solutions and ensures its position as an industry leader in non-traditional, out-of-home advertising.

Sherling said that AllOver employs about 75 post-acquisition, including the roughly 20 of Intran's 30 employees who are being retained. The vast majority of employees work at the Maple Grove headquarters.

Out-of-home advertising is an expanding market. According to the Outdoor Advertising Association of America, out-of-home advertisers spent $6.1 billion last year.

AllOver is a private company and Sherling declined to reveal its annual revenue; but CEO Tony Jacobson told the Star Tribune that it's between $20 million and $30 million.