Ad Agency Rebrands After Hiring Former Olson CEO

Ad Agency Rebrands After Hiring Former Olson CEO

Kevin DiLorenzo has joined forces with Bob Barrie and Stuart D’Rozario, whose firm will now be called Barrie D’Rozario DiLorenzo.

Minneapolis-based Barrie D’Rozario Murphy has hired the former CEO of crosstown ad agency Olson—and it’s changing its name to reflect the fact that it’s taken on a new partner.

Kevin DiLorenzo, who spent a decade at the helm of Olson, has joined local ad-industry veterans Bob Barrie and Stuart D’Rozario as president, and as a partner, of their firm, which will now be rebranded as Barrie D’Rozario DiLorenzo, or “BD’D.”

Meanwhile, D’Rozario, who currently serves as president of the firm, is becoming CEO and chief creative officer. The agency has been searching for a third partner for about a year, since former partner David Murphy departed.

“Kevin’s depth of experience, along with his strategic and business smarts, will make him a great asset for all our clients,” D’Rozario said in a statement, adding that the agency has plans to expand its footprint to include locations in New York and San Francisco.

The agency said that, over the past seven years, its client roster has included major corporations such as Dell, Medtronic, Best Buy, and UnitedHealth Group.

“I’ve always admired BD’M,” DiLorenzo said in a statement. “The agency’s incredible creative pedigree, its ‘no walls’ approach to creating innovative, multi-discipline and channel campaigns, and the opportunity to partner with two of my favorite people in the business, made this the right move to make.”

Following DiLorenzo's departure, Olson appointed John Partilla as its CEO.