Ad Agency Naked Opens Minneapolis Office

The Minneapolis office marks the company's first U.S. expansion since opening a New York office in 2006.

United Kingdom-based advertising agency Naked Communications announced Wednesday that it will open a Minneapolis office-marking its first U.S. expansion since opening a New York office in 2006.

The company is currently looking for office space in downtown Minneapolis' Warehouse District. The local branch is being operated by Lisa Seward Perry and Amy Sheil, who have joined the firm as partners. Seward Perry and Sheil officially started with Naked on Wednesday and are currently working out of a temporary office in Minneapolis.

Seward Perry previously served as a media director at Minneapolis-based Fallon and most recently served as president of Mod Communications, a communications firm she founded in 2007. Sheil comes to Naked from a post as media director of Crispin Porter + Bogusky; before that, she succeeded Seward Perry as media director at Fallon.

“Since its U.S. launch in 2006, Naked has both confounded and impressed the industry with its approach, and I look forward to being a part of Naked's talented team,” Sheil said in a statement.

“To be honest, Amy and I have always kind of hated Naked,” Seward Perry said in a statement. “Their unique, unbiased model sits outside the traditional ad industry. It allows them to operate without any pressure to propose 'advertising' as the solution to communication problems.”

The company has plans to hire more local employees to join Seward Perry and Sheil at the new office, but did not specify how many or when hiring would begin.

Naked Communications offers brand strategy and communications planning. Since it was founded in London in 2000, it has grown to more than 200 strategists based in 15 offices and 12 countries around the globe. Its client list includes American Express, Coca-Cola, Dunkin' Donuts, Google, Johnson & Johnson, Kimberly-Clark, Kraft Foods, NBC Universal, and Samsung.