Life Time will soon launch its first MIORA Longevity and Performance clinic in its downtown Target Center location, offering health testing and treatment plans based on each individual member’s metabolic code. 

The clinic will open on Nov. 27. Though its first location will open at the downtown Life Time, the Chanhassen-based fitness giant has plans to expand clinics across its over 170 locations. The goal of the clinic is not just to help patients live longer, said Jeff Zwiefel, president of Life Time; it’s also aimed at addressing health problems like cardiovascular disease and cancer before they happen. 

But how much does this all cost? For a one-time fee of $299 a patient can get a metabolic profile, which includes a metabolic code questionnaire, comprehensive blood work, a metabolic code report, and a consultation. There’s also a membership for $199 a month, which includes club amenities such as peptides, red light therapy, a cryotherapy chamber, infrared saunas, a hyperbaric chamber, IV vitamin therapies, urgent care and house calls, and more.

To Jeff Zwiefel, president of Life Time, the health clinic is just one more addition to the range of health services Life Time offers. Opening the first MIORA in downtown Minneapolis makes Life Time a “one-stop shop” for people looking to work, work out, and receive clinical services.

“What we’ve always understood is our personal trainers, they can only take the customer so far on their journey to seek improvement of their overall health,” Zwiefel said. “The reality of today is our consumers are looking for solutions to look better, feel better, and perform better. And in the traditional health care system, they’re getting extremely frustrated.”

The clinic is staffed with a team of doctors, physician assistants, nurses, and personal trainers. After a consultation, a wellness plan is created for each individual based on a method developed by clinical pharmacist and nutritionist James B. LaValle. The plan is based around five points: adrenal, thyroid, and pancreas health; gut health, the immune system, and the brain; cardiovascular, pulmonary and neurovascular health; liver, lymph and kidney health; and hormones (estrogen, progesterone, testosterone).

The goal is to be preventative, LaValle told TCB during a tour of the facility on Friday. Currently the chair of the International Peptide Society and co-chair of the American Academy of Anti-Aging, LaValle has extensive experience in the anti-aging community. He’s also authored 26 books and is an educator on integrative and precision health.

The list of offerings at the clinic does include GLP-1s, drugs that include Ozempic and Waygovy, which have been FDA-approved to treat people with type 2 diabetes but have gained media attention as celebrities and influencers use the drug to lose weight. The FDA approved an injectable form of the drugs to treat obesity back in 2021. However, LaValle emphasized that the clinic’s goal is to create a treatment plan that focuses on the safe use of these drugs to support a long-term healthy lifestyle. This is why opening the clinic under the Life Time brand makes sense, he noted.

“When you take a drug like the GLP ones and just go, ‘Okay, here’s another hero medication. You don’t have to worry about exercise, worry about diet, you don’t have to worry about getting a good night’s sleep. Just take the shot.’ That’s exactly what we’re not about,” LaValle said.

The move into health isn’t entirely surprising for Life Time. The company’s services and products have expanded far beyond the gym over its three decades in business. Within recent years, Life Time has invested heavily in the coworking industry, as well as pickleball. Like many other fitness industry players, Life Time is still grappling with a world changed by Covid, having logged net losses in its last two fiscal years. The company did report positive earnings during the first three quarters of 2023, though.