Vikings Stadium Naming Rights Go To U.S. Bank

Stadium to be named after the fifth-largest commercial bank in the U.S.

The new stadium under construction in Minneapolis’ Downtown East neighborhood will be called U.S. Bank Stadium, following yesterday’s announcement that the Minnesota Vikings agreed to give exclusive naming rights to the bank for the next 20 years.
“We look forward to U.S. Bank Stadium being a place that will drive economic vitality in Minneapolis-St. Paul, as well as a place where friends and families will create lasting memories celebrating civic pride and the competitive accomplishments of the Minnesota Vikings,” U.S. Bank CEO Richard Davis said in a statement.
No information on what U.S. Bank will pay the Vikings for the naming rights was disclosed, but it has been reported that the sum is around $220 million.
This new partnership also extends to a million dollar investment in the “Places to Play” program, which consists of “community facilities that contribute to the quality of life including parks, playgrounds, trails and athletic facilities,” according to the Vikings website.
This investment will run over four years, of which $250,000 in grants will be available each year to better community spaces provided by the “Places to Play” program.
“The Vikings have never wavered in our commitment to the physical well-being of Minnesota’s children. The partnership with U.S. Bank is a natural fit as both the Vikings and U.S. Bank are strong community advocates who care about similar charitable causes throughout the state of Minnesota, particularly as it relates to children,” said Vikings Owner and President Mark Wilf.