The Perks of an Accelerator
Maazah co-founder and CEO Yasameen Sajady on camera with Kroger

The Perks of an Accelerator

The Maazah team gets treated to a video shoot as part of Kroger's Go Fresh & Local program.

Participating in an accelerator program can feel a bit like going back to school—working on a business plan, planning a growth strategy, creating marketing materials, all on top of actually running the startup. But now and then, there’s a perk that makes all the long hours and deep thinking feel worthwhile. This week, Yasameen Sajady and her family-led team at Maazah traded their spreadsheets for the spotlight.

Maazah co-founders Sheilla Sajady with mom Fatima Sajady, the inspiration for the chutney brand.

Kroger sent a film crew to town to create a marketing video and photos—it’s a benefit of being part of the grocer’s Go Fresh & Local accelerator program, designed to amplify small and diverse business enterprises to bring their products to shelves. Watch for Maazah on Kroger’s social feeds, showcasing the program.

Maazah sisters on set: Sheilla Sajady (left) with Yasameen Sajady

Today, Sajady is back at her desk, working on deliverables for MNCup. Maazah is a semi-finalist in the startup competition.

More Maazah: Yasameen Sajady takes us on the roller coaster ride of scaling her brand from farmers market to national retail.