Rochester, Minnesota: More than a Meeting Place

Today, a meeting’s success is measured by its ability to deliver valuable experiences for attendees while also upholding the city’s reputation.

Recently, Rochester hosted the International Symposium of Amyloidosis, welcoming 1,000 medical professionals from more than 50 countries. This landmark event brought together leading researchers, clinicians, and innovators to share groundbreaking scientific advancements, in a place designed to foster connection, collaboration, and discovery.

This success of this important conference highlights the strength of Rochester’s infrastructure and unwavering commitment to excellence. One of the Midwest’s premier convention centers, the Mayo Civic Center provided flexible, modern spaces for the visiting experts, while its advanced technology supported presentations from top-tier associations and academic institutions.

Nearby quality hotels, a growing and diverse dining and craft beverage scene, and a walkable, welcoming downtown elevated the overall experience, reflecting the city’s dynamic and visitor-focused spirit.

Behind the scenes, everyone from city leaders to local partners consistently worked to ensure guests received white-glove treatment, which reflects Rochester’s genuine heart for hospitality. As destinations across the country compete for high-profile business, Rochester’s reputation and values continue to set it apart.

“Today, a meeting’s success is measured by its ability to deliver valuable experiences for attendees while also upholding the city’s reputation.”

—Joe Ward, President of Experience Rochester

Partner with a DMO for Better Event Promotion

Collaborating with a local Destination Marketing Organization (DMO) for your next event can significantly expand your reach. Cities such as St. Louis Park and Golden Valley have DMOs that offer valuable resources for meeting planners. While some DMOs might require membership fees, many—including Westopolis—offer complimentary services.

A DMO not only assists with venue selection and hotel arrangements but also offers marketing support. They maintain robust event calendars and can even broaden your event’s reach by promoting it on other high-traffic platforms, like Explore Minnesota’s event calendar. Sharing comprehensive details about your event—such as name, location, dates, and a brief description—ensures effective promotion.

DMOs are also social media experts. With high-quality photos and/or videos (like ones from past events), a DMO will broadcast your event seamlessly across social media platforms. Westopolis lists upcoming events on their event calendar and features them on their homepage, too. They can even promote larger events with regular updates and “save the date” announcements leading up to them.

Your event venue probably has promotional capabilities as well. They might manage an event calendar or leverage social media to boost visibility, so make sure they have the same promotional assets as the DMO. Using effective tagging, cross-promotion, and multi-platform sharing can further expand your reach.

The skillful and strategic use of venue partnerships and resources like DMOs can greatly enhance your event’s visibility and success.

Beyond the Boardroom: Business Travel Done Well

Creating the right environment for focused work, collaborative meetings, and successful networking is key—and Radisson Blu Mall of America is designed to support all the above.

Just minutes from MSP Airport and directly connected to the Mall of America, the hotel blends business-ready amenities with opportunities for rest and recharge. Guest rooms are thoughtfully designed to support comfort and concentration, while meeting planners can make use of over 26,000 square feet of event space, equipped with the latest technology and on-site event support.

Beyond the meeting rooms, guests and visitors have easy access to hundreds of stores, restaurants, and attractions—ideal for unwinding, exploring, and connecting, all without having to leave the property. Private dining at the in-house FireLake Grill House and Cocktail Bar is a great space for client dinners and team celebrations.

Together, these offerings make Radisson Blu Mall of America well suited to the needs of today’s professionals—whether you’re planning a big leadership retreat or a quick training session.