Target to Open Specialty Boutiques Within Stores

The retailer will begin featuring products from five shops in early May under a new concept called "The Shops at Target"; separately, the company confirmed plans to test mini-Apple stores within 25 Target stores later this year.

Target shoppers will soon be able to buy everything from trendy dog treats and candy to luxury cosmetics.

Target Corporation on Tuesday announced plans to open small boutiques within its stores under a concept called “The Shops at Target.” The boutiques will offer affordable, limited-edition merchandise made exclusively for Target.

According to the Associated Press (AP), the Minneapolis-based discount retailer will begin featuring products from five shops starting May 6. The shops will reportedly open for six weeks-selling in stores and online-and be replaced with another group in the fall.

The first batch of boutiques that will debut in Target are:

  • The Candy Store in San Francisco 
  • Privet House home goods and antiques emporium in Connecticut 
  • The Webster clothing store in Miami 
  • Polka Dog Bakery in Boston 
  • The Cos Bar cosmetic shop in Aspen, Colorado

The boutique items will range in price from $1 for a nail file to $159.99 for an online-only ottoman for the home, according to the AP. The five collections will together offer nearly 400 products.

“This puts Target at the frontier of what's next in retail,” Brian Robinson, director of fashion and design partnership at Target, told the AP.

Target has offered designer merchandise at affordable prices for more than a decade, starting with Michael Graves home goods in 1999. Many rivals have since followed suit.

In addition to announcing the new boutique concept, Target also confirmed Tuesday that it will test mini-Apple stores within 25 Target stores later this year-but the company provided no further details. Rumors about the arrangement surfaced in technology blogs late last week.

Target serves customers at 1,767 stores and on its Web site-and it will open its first Canadian stores in 2013. It is Minnesota's second-largest public company based on revenue, which totaled $67.4 billion in the fiscal year that ended in January 2011.