Target Restock Hitting New Markets with Several Enhancements
After about a month and a half of piloting a new household essentials delivery service in the Twin Cities, Target said Tuesday the program is expanding to new markets with a few improvements.
Starting Tuesday, the Dallas-Fort Worth and Denver metro areas will have access to Target Restock, a service similar to Amazon’s Prime Pantry offering, which allows shoppers to ship as much as 45 pounds of household goods like cleaning supplies, food, pet care and other items directly do their doorstep.
Target had priced its service aggressively to be slightly cheaper than Amazon’s. The service could also offer a better speed of delivery: items from the Minneapolis-based retailer came the next day if ordered by 2 p.m. instead of one to four business days from Amazon.
With its expansion into two new metro areas, Target also upped the number of items available via Target Restock. With the addition of things like school supplies and baby food, Target now speedily ships more than 15,000 items, compared to roughly 11,300 before. (Amazon’s Prime Pantry service has about 11,000 products in its inventory.)
Additionally, Target Restock is adding Saturday deliveries to the mix. The Twin Cities pilot shipped Monday through Friday.
Target RedCard holders also won’t be the only ones allowed to take advantage of the service. Starting Tuesday, any shopper in the markets where Target Restock is available can use it. This also is a departure from Amazon’s service, which requires shoppers be part of its Prime membership program.
With Target scheduled to report its second quarter results on Wednesday, analysts are optimistic the company will come out better than it did the year prior. According to the Wall Street Journal, analysts polled by FactSet are projecting adjusted earnings of $1.19 a share compared to $1.07 a share a year earlier. Revenue is also expected to rise slightly, ticking up from $16.17 billion a year ago to $16.25 billion.