Target Ranked Among 25 “Most Inspiring” U.S. Cos.
Target Corporation ranked fifth on a new list of the 25 “most inspiring” U.S. companies.
To compile the list, Performance Inspired, Inc.—an Atlanta-based management consulting and training firm—asked 4,738 consumers which five companies they found most inspirational and to describe their most recent encounter with each company.
Terry Barber, Performance Inspired’s CEO and “chief inspiration officer,” told Twin Cities Business that the Minneapolis-based retailer scored “extremely high” in two ways: using its profits and brand influence in philanthropic ways—which Barber said indicates a “purpose-driven company”—and having employees who are passionate about, and inspired by, their work.
Along with having an enjoyable in-store experience, Barber said seven out of 10 survey respondents who nominated Target mentioned the retailer’s commitment to giving back to local communities as a positive attribute.
“There is an incredible sense of pride by consumers who are loyal to Target about this,” he said. “They feel they are a part of the mission.”
Last year, Target ranked third on Performance Inspired’s list. Richfield-based Best Buy Company, which ranked 21st on last year’s list, did not make this year’s.
Microsoft ranked first on this year’s list, replacing Apple, Inc., which had held the top spot for two years in a row and ranked 12th on this year’s list. Disney moved up from 14th on last year’s list to rank second on this year’s. Walmart came in third, and Chick-fil-A came in just ahead of Target.
In July, Target ranked ninth on The Chronicle of Philanthropy’s list of the most charitable Fortune 500 companies. The retailer reportedly donated approximately $147 million in cash and roughly $77 million worth of products last year.
To see all 25 of the companies on Performance Inspired’s latest list, which was also published by Forbes, click here.