Target Offers Exclusive Retro Big G Cereal Boxes

The five Big G cereal boxes will be sold exclusively at Target through mid-March.

General Mills, Inc., has introduced a limited line of retro cereal boxes to be sold exclusively at Target stores.

The company announced Thursday that it will sell Big G cereals-including Cheerios, Trix, Honey Nut Cheerios, Cinnamon Toast Crunch, and Lucky Charms-with package designs reminiscent of the 50s, 60s, and 80s, featuring cartoons from those years.

Golden Valley-based General Mills said the packaging was chosen based on a national survey, which asked consumers to pick their favorite retro designs. The top packages chosen include Cheerios (1956), Trix (1968), Honey Nut Cheerios (1984), Cinnamon Toast Crunch (1984), and Lucky Charms (1989).

This is the company's fourth year of re-introducing retro packages-and the move is supported by Target's advertising circulars, promotional spaces in stores, blog outreach featuring retro trivia contests, and radio promotions across the country.

“Retro is so in right now-whether it's clothing, cars, games, or packaging,” Lindsay Backer, General Mills' associate marketing manager, said in a statement. “We've seen great success with this promotion the last few years and continue to build on that with the packaging and promotions offering families fun and memorable breakfast experiences that evoke childhood memories.”

The five limited-edition cereal boxes are available now through mid-March, or until supplies last, at Target stores nationwide.

Consumers can also visit and test their knowledge of milestones experienced during the original package introductions. The Web site, which lists facts ranging from the cost of gas in 1956 to the Berlin Wall's collapse in 1989, is meant to give families an entertaining challenge during breakfast, the company said.

General Mills is Minnesota's eighth-largest public company based on revenue, which totaled $14.8 billion during the fiscal year that ended in May.