Target Grows Its Sustainable Products Line

The retail giant is expanding in the health and wellness realm with a new “Made to Matter” product line; the company is also exploring more mannequin placement.

Target announced a new product collection Wednesday that will expand 17 brands it said are “natural, organic, and sustainable.”
 
The Minneapolis-based retailer’s “Made to Matter – Handpicked by Target” product line consists of 120 new and limited-time exclusive products.
 
“Our guests are looking for products they can feel good bringing home without sacrificing price and performance,” Kathee Tesija, executive vice president of merchandising and supply chain, said in a statement. “We’re taking the guesswork out of buying better-for-you products by bringing together 17 trusted brands.”
 
The 120 new products are mainly extensions on existing brands but with new scent or flavor options, however there will also be some completely new product designs.

 
The 17 brands in the collection include: Annie’s Homegrown, Burt’s Bees, Chobani, Clif Bar & Company, Ella’s Kitchen, EVOL, Horizon Organic, Hyland’s, Kashi, Method, Plum Organics, Seventh Generation, SheaMoisture, Target’s Simply Balanced, Vita Coco, Yes To, and Zarbee’s Naturals.
 
Target said the new products will be available both in the usual aisles throughout the store and as part of specialized collection displays labeled with its bright green “Made to Matter” logo.
 
Tesija reportedly said Target’s sales in the natural, organic, and sustainable products category are growing at more than 15 percent, above the 10 percent industry average.
 
First introduced in March, the collection will be added throughout the spring and summer and will be completely available by September. The collection will be exclusive to Target for at least six months.
 
Meanwhile, the Wall Street Journal reports that Target is testing the effectiveness of mannequins on its clothing shoppers. The company—which doesn’t have mannequins in most of its larger U.S. locations—is reportedly planning to test the faux models out at 50 stores this summer, in the hopes that it will help rushed shoppers buy clothes without visiting the changing room.

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