Target.com Troubles Continue; Site Crashes Again
Roughly two weeks after its online president left the company and following a number of recent Web site glitches, Target Corporation's Web site crashed Tuesday and then again Thursday morning.
Target spokesman Lee Henderson confirmed with several media outlets that the site was down for two-and-a-half hours mid-day Tuesday. And for at least 15 minutes on Thursday, a message on the site read: “Hello, We are hard at work making the site better. Sorry for inconvenience-we'll be back up and running shortly.”
“Target strives to deliver an exceptional experience in its stores and online, and we regret the inconvenience to our customers,” Henderson told the Associated Press following the Tuesday crash. The Minneapolis-based retailer reportedly didn't provide a reason for the site failure.
Approximately two months ago, the company-which previously outsourced its online operations to Amazon.com-unveiled a new e-commerce Web site, which it manages in-house.
Shortly after that, customers began complaining about glitches, including issues with bridal and gift registries. Target apologized to some registry users and offered a discount on their next online purchase.
Then on September 13, following the launch of Target's exclusive line from Italian high-fashion brand Missoni, Target.com crashed amid high demand for the limited-edition products. Some online orders were reportedly cancelled or delayed, prompting many customers to vent their frustrations on social media sites.
On October 13, Target announced that Target.com President Steve Eastman left the company “to pursue other opportunities.” On the same day, media reports indicated that Target's site went down again for several hours. A Target spokesperson told the Star Tribune that Eastman's departure was not performance-related.
A recent Advertising Age story, which was released prior to news of Eastman's departure, suggested that the problems that have plagued Target's new Web site “may have Target execs wondering if its newfound freedom cost too much.” Ad Age also reported that throughout the transition to Target's new site, there's been friction between the company's marketing and technology departments.
Target serves customers at 1,767 stores and on its Web site. It is Minnesota's second-largest public company based on revenue, which totaled $67.4 billion in its most recently completed fiscal year.