Target Alums to Lead New Cherokee Office in Mpls.

Target veterans Sally Mueller and Jamie Curtis have been hired to lead the new Minneapolis office of Cherokee-which licenses its fashion and lifestyle brand to Target, among other retailers.

Cherokee, Inc., a Van Nuys, California-based fashion and lifestyle brand, on Tuesday announced plans to open a new marketing office in Minneapolis, which will be led by two Target Corporation veterans.

Sally Mueller will serve in the newly created position of chief brand officer, a role in which she will identify opportunities for brand acquisitions while developing Cherokee’s new and existing businesses, the company said. Mueller worked at Minneapolis-based Target for 24 years, where she served as director of marketing planning.

“Sally’s many years of senior-level experience with our largest domestic partner, Target, along with her visionary work on numerous nationally and globally recognized brands, will be a critical part to the continued redesign and enhancement of the Cherokee’s group of brands,” Cherokee CEO Henry Stupp said in a statement.

Jamie Curtis was named vice president of marketing at Cherokee. She most recently served as senior director of collaborations at New York-based Coach, Inc. But before joining Coach, she worked in Target’s marketing department. At Cherokee, Curtis will report to Mueller, who will report to Stupp, according to a report by Women’s Wear Daily.

Cherokee is currently considering several sites in downtown Minneapolis for its new office, according to Kimberly Esterkin of ADDO Communications, which performs investor relations services for Cherokee. Once the office is up and running, Cherokee will hire between two and four people-in addition to Mueller and Curtis-to staff the Minneapolis office, Esterkin said.

Cherokee has licensing agreements with retailers and manufacturers throughout 30 countries, including Target.

Target serves customers at 1,762 stores and on its Web site. It is Minnesota’s second-largest public company based on revenue, which totaled $67.4 billion in its most recently completed fiscal year.