T-Wolves Marketer Among “Top 100 CMOs On Twitter”
Ted Johnson, chief marketing officer for the Minnesota Timberwolves and Lynx teams, is among the 100 most-followed CMOs on Twitter, according to Social Media Marketing magazine.
The Dallas-based magazine—whose audience includes marketing leaders in the business, publishing, and academic sectors—ranked its “Top CMOs on Twitter” list primarily based on each CMO’s number of followers, although list author Kent Huffman (the magazine’s founder and co-publisher and CMO of Dallas-based communications provider BearCom Wireless) also used a “proprietary algorithm,” the details of which were not explained.
Johnson, who had 2,591 followers on Twitter as of Tuesday morning, ranked 50th on Social Media Marketing’s list. Interestingly, CMOs from some prominent Minnesota companies weren't included. For example, Target Corporation's Jeff Jones had more than 13,500 followers as of Tuesday afternoon. General Mills' Mark Addicks had more than 8,000. But neither appear on the list. In other words, the list's “proprietary algorithm” clearly takes into account far more than a Twitter user's follower count.
Alan See—CMO of Cincinnati-based digital marketing management company DocuStar, Inc.—ranked first on the list. See currently has 68,300 followers. Jonathan Levitt—CMO of Chicago-based Voice of Customer (VoC) solutions company OpinionLab, Inc.—ranked second, with 38,700 followers. Huffman ranked third, with 35,400 current followers.
Click here to view Social Media Marketing’s complete list.
Johnson is often the Timberwolves' spokesperson and has been actively involved in the team's major projects, including a $97 million renovation of Target Center. (The budget for that project was previously $155 million.) The Timberwolves and Lynx are planning to add a practice facility in the renovated Block E complex, which will be renamed Mayo Clinic Square and feature a sports medicine facility.