Supervalu Joins The Cage-Free Egg Shift

The grocery retailer said it would sell 100 percent cage-free eggs by 2025.
Supervalu Joins The Cage-Free Egg Shift

Yet another Minnesota retailer has chosen to crack down on its egg-supply policy, as Supervalu announced Tuesday it would transition to selling 100 percent cage-free eggs by 2025.
Twelve percent of the Eden Prairie-based grocery retailer and wholesaler’s egg sales are currently cage-free. The company said it might accelerate its 2025 goal depending on how supply, affordability and customer demand factor in.
“Our decision to move toward selling only cage-free eggs reflects our ongoing commitment to improving animal welfare practices across the industry,” said Mark Van Buskirk, Supervalu’s executive vice president of merchandising, marketing and retail, in a release. “Because there is currently a limited supply of cage-free eggs, the transition will take time. We will continue to work with our suppliers to move as quickly as possible toward a sustainable, 100 percent cage-free egg supply chain.”
The company broke into cage-free egg sales last year with a cage-free pledge from its Wild Harvest brand.
Supervalu’s transition follows that of Golden Valley-based General Mills, Minneapolis-based Target and other companies that have promised to switch their egg supply policies to cage-free by 2025.
As one of the nation’s largest grocery retailers, Supervalu operates more than 3,400 stores under a variety of chains, including Cub Foods and Save-A-Lot. The company posted sales in 2015 of approximately $18 billion.