Super Bowl Blackout Was Positive for Buffalo Wild Wings

The 34-minute blackout during Sunday’s game extended the time viewers spent at Buffalo Wild Wings restaurants.

Some Super Bowl viewers might have been frustrated by the 34-minute power outage that stopped Sunday’s game in New Orleans, but for Golden Valley-based Buffalo Wild Wings, it was a welcome development.
 CEO Sally Smith told CNBC that the unexpected intermission caused by the blackout was “probably pretty good” for the restaurant chain.
“I like any kind of a game that extends the time that our guests can stay in our restaurants,” Smith said on CNBC's “Squak on the Street” program, indicating that the blackout might have led to more sales.
The company sold more than 8 million wings on the night of the game, according to CNBC.
Buffalo Wild Wings received a lot of buzz through social media during the outage because of its recent TV ad, which shows fans at one of its restaurants causing a blackout during the Super Bowl, causing the sporting event to last longer and thus prompting fans to stay at the restaurant longer. To view the ad, click here.
To read CNBC’s report and watch Smith’s interview with the network, click here.
Buffalo Wild Wings is among Minnesota’s 35-largest public companies based on revenue, which totaled $784.4 million in 2011. The company is scheduled to release its 2012 financial results next week.