Star Tribune Launches Redesigned Web Site

According to the Minneapolis newspaper, the redesigned Web site is faster and delivers a better reader experience.

Star Tribune Media Company on Tuesday launched a redesigned Web site for Minnesota's largest newspaper-one that promises to be faster, deliver a better reader experience, and provide expanded advertising opportunities.

Star Tribune CEO Mike Klingensmith said in a news release that visitors will notice the easier navigation and readability of the new site.

“The new StarTribune.com is built around best design practices, supported with extensive user testing,” Klingensmith said. “In terms of presentation and speed-to-information, this change elevates StarTribune.com into the top tier of national media sites.”

According to the Minneapolis newspaper, its site has more than 7 million monthly unique visitors that generate more than 100 million monthly page views.

Experian Hitwise, a New York-based company that measures online activity and behavior, reports that StarTribune.com garners 41 percent of all visits to Minnesota media sites-more than Minnesota's top four television stations combined, more than all local radio stations combined, and three times as much as the Pioneer Press' Web site.

The new three-column design features a black and white template and a larger font. Key sections-including business, politics, entertainment, and opinion-have been retooled, and the business and politics sections have been added to the menu bar at the top of every page.

Editor Nancy Barnes said in a Tuesday story about the new site that it has been completely rebuilt and reorganized to enable users to find news and information more easily, to improve its search functionality, and to better showcase stories, photography, and videography.

Both Klingensmith and Barnes said that the Web site redesign is one of several strategic investments that the company is making to accommodate readers.

Click here to see the new site.

The Star Tribune, which employs about 1,100, filed for Chapter 11 bankruptcy in January 2009. It emerged in from bankruptcy protection in September 2009 and named Klingensmith as its publisher and CEO in January 2010. Last year, the newspaper increased its daily single-copy price in the metro area from 50 cents to 75 cents.