St. Paul-Based SportsData Sold To Swiss Co.

Sports stats provider SportsData launched in 2010 but already has a client list that includes major hitters like Google and Facebook.

St. Paul-based SportsData, which supplies live sporting event statistics, announced Monday that it was acquired by Switzerland-based Sportradar for an undisclosed sum.
Founded just three years ago, SportsData distributes real-time game scores and player statistics to companies like Google, Bloomberg Sports, Facebook, and Twitter for sports news feeds.

Sportradar also distributes sports statistics but mainly in the European market, and it also provides sport-betting technology. Sportradar offers its services to more than 450 businesses in more than 70 countries, according to SportsData, but the acquisition marks its first entry into the U.S. market.

The deal officially closed on November 27. SportsData said that in joining Sportsradar, the combined company will offer comprehensive coverage across more than 40 sports and 200,000 sporting events.

“With its state-of-the-art infrastructure and its focus on technology, SportsData perfectly matches our strategy of continuously investing in technology and development,” Sportradar CEO Carsten Koerl said in a statement.  

SportsData said the combined company will offer a range of real-time scoring systems, play-by-play data feeds, multi-platform hosted solutions, and virtual games.

SportsData CEO Rob Phythian told Twin Cities Business that his company currently has 18 full-time employees but, following the acquisition, it is growing to more than 20. Phythian said SportsData will retain its current headquarters and its name.

“Sportradar’s strong position in the European sports market, their experience in growing businesses as well as their financial backing, provide SportsData the perfect backing to continue to rapidly grow our company,” Phythian said in a statement. “We strongly believe in the continued growth of the U.S. sports market, as well as globalization of both U.S. and international sports.”

Sportradar has more than 600 full-time employees worldwide.