RedBrick Health Buys Social Kinetics

Financial terms of the acquisition were not disclosed.

Minneapolis-based RedBrick Health Corporation announced Tuesday that it has purchased health technology start-up Social Kinetics.

Financial terms of the acquisition were not disclosed.

RedBrick Health-which sells its products to employers to provide health assessments, financing framework, and other services to employees-said that Social Kinetics will be integrated into its consumer health engagement platform.

“The market is sending a clear message: In order to have a real and lasting impact on population health, we need to address the health behaviors that drive more than 50 percent of all health care costs,” Kyle Rolfing, co-founder and CEO of RedBrick Health, said in a statement. “To do that, we must create broad-based and sustained engagement. That's exactly what we do.”

In 2008, Social Kinetics spun off from SRI International, a Menlo Park, California-based nonprofit research organization. The company produced an “intervention platform” called Adaptive Interactive Management System (AIMS), which RedBrick Health said provides health improvement programs that “dynamically adapt and enhance the experience for each participant based on machine learning principles.”

A spokeswoman for RedBrick Health said that Social Kinetics' services will help the company customize its current services. For instance, RedBrick Health builds health programs for employees with Web-based “games,” which allow employees to review their performance and engage in inter-office competitions. Social Kinetics does not currently have a detailed Web site.

“By incorporating breakthrough thinking and technologies from Social Kinetics, we can create the next generation of health improvement applications that bring our clients and the consumers they care about a genuinely different kind of experience and stronger, sustained results,” Rolfing said.