Mpls. to Host 218 Conventions Attracting 300,000 in 2012

The conventions scheduled for Minneapolis are expected to collectively bring a roughly $225 million economic boost to the city and region.

The city of Minneapolis will be a hotbed for convention business in 2012.

According to a Minnesota Public Radio (MPR) report, 218 conventions are expected to take place within the city this year. Together, they'll reportedly bring nearly 300,000 visitors to the Twin Cities.

The largest conventions will include the National Association of Letter Carriers and the American Association of Museums, MPR reported.

The conventions scheduled for Minneapolis are expected to collectively bring a roughly $225 million economic boost to the city and region.

Kristen Montag, marketing communication manager for Meet Minneapolis-the city's convention and visitors association-told MPR that the organization expects that visitors will start “spending more money, going to the restaurants and attractions in town, and shopping and those sorts of things,” all of which contribute to the economic impact that the conventions will have on the metro area.

In October, Meet Minneapolis unveiled a new strategy for positioning the city as an attractive convention site and visitor destination through a new brand, tagline, logo, and website. The new brand revolves around the theme “Metropolitan by Nature,” although the new logo includes the tagline “City by Nature.” The new website, Minneapolis.org, includes suggested itineraries for those planning a trip to the city and venue guides for meeting planners, among other resources.

Roughly 18 million people visit the city each year, and they collectively spend about $6 billion annually, according to Meet Minneapolis. Those visitors are supported by a hospitality industry that comprises 27,700 Minneapolis jobs.