FOUR MEMORABLE EVENTS

Minnesota event planners are hard at work creating events that are brimming with hands-on attendee participation. These four events took planners into uncharted territory as they navigated other cultures and vied to keep their clients coming back for more.

Where can you don an apron and get a behind-the-scenes look at how local chefs create a new dish? What company plans an incentive trip that is as much about giving back to the community as it is rewarding top sellers? And who creates an immersive environment that gives video-game buyers a first glimpse of the newest releases? Read on to find out.

—Katie Westfall

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Electronic Arts Tech Lounge

Electronic Arts Tech Lounge

Venue: Westin Edina Galleria Attendees: 30 video-game buyers Rental company: EventLab Audio-visual and lighting: Avex Event designer: Tim McVean, account manager, Avex   Electronic Arts
Eurand Networking Event

Eurand Networking Event

Venue: Hilton Minneapolis Attendees: 500 Eurand customers Entertainment: Michael Erickson Event planner: Nancy Jacobs, president, EdgProductions   For the 2009 Cystic Fibrosis Convention in
Securian 2009 Leaders Conference

Securian 2009 Leaders Conference

Venues: Mount Nelson Hotel, Cape Town, South Africa; Royal Livingstone International Hotel, Livingstone, Zambia Attendees: 325 financial representatives and their spouses Destination