Customer-Interaction Tech. Co. Gets $900K in VC

Workface, which aims to help companies market and sell their products and services, has raised more than $2.5 million since its inception in 2007.

Workface, Inc.-which offers an online customer-interaction technology platform-said Tuesday that it raised more than $900,000 in venture capital.

The four-year-old Minneapolis-based company, which aims to help companies market and sell their products and services, has raised more than $2.5 million since its inception from its founders, private equity funds, angel investors, and venture capital.

Fargo, North Dakota-based Arthur Ventures and Bloomington-based Omphalos Venture Partners participated in the most recent round of financing.

The company claims that more than 75,000 professionals and 2,500 businesses are using its technology to enable their sales and customer service staffs to engage with prospects and customers online and in real time.

The technology works like this: Sales staff and other customer-facing employees create a Workface interactive Web profile that is visible to and accessible by potential customers. Those customers find the profiles through search engines, social media networks, corporate Web sites, and certain types of ads-and through the profiles, they can have live text, audio, and/or video chats with the service staff. The hope is that online interactions will result in more in-person sales meetings.

“Our 'profile' technology helps companies shorten sales cycles, connect with prospects at the moment of interest, and increase the level of engagement and intimacy with customers,” Workface founder and CEO Lief Larson said in a statement. “This new round of capital will help us grow revenue from existing customers, add new customers, and focus on several key platform enhancements.”