Caribou Sells Local Band’s Album, Enters Music Arena

The coffeehouse operator is selling local band Rocket Club’s newest album at 198 of its Midwest locations.

Caribou Coffee Company may be known exclusively as a coffee retailer—but it has also recently become a music distributor.

The company recently announced that it is the exclusive retailer of the latest album by Minneapolis-based country band Rocket Club.

This marks Brooklyn Center-based Caribou’s first foray into the music arena.

The album, called North Country, is being sold on CD for $9.99 at 198 Caribou locations in Minnesota, Iowa, North Dakota, South Dakota, and Wisconsin.

Rocket Club is a six-member band that was formed in 2008, and three of its singles have hit the Billboard country charts.

The band’s keyboardist and vocalist, Don Smithmier, is a serial entrepreneur who co-founded Minneapolis-based companies BringMeTheNews, GoKart Labs, Rumble Music, and Sophia—which Minneapolis-based Capella Education Company acquired in April.

“The Rocket Club sound and the messages of North Country are an excellent fit with our Caribou Coffee enthusiasts, and we are excited to feature this amazing local band in our stores throughout the five-state area,” Michele Vig, vice president of marketing for Caribou Coffee, said in a statement. “This is a new endeavor for Caribou, and we couldn’t think of a better partner than Rocket Club.”

Caribou is among Minnesota’s 60 largest public companies based on revenue, which totaled $326.5 million in 2011.