Best Buy to Air First-Ever Super Bowl Ad
Best Buy Company, Inc., on Wednesday unveiled the cast to be featured in its inaugural Super Bowl commercial: pop sensation Justin Bieber and rock icon Ozzy Osbourne.
The spot is scheduled to air during the third quarter of the Packers-Steelers showdown on February 6. The advertisement was created by Miami-based ad agency Crispin Porter + Bogusky and was shot at Universal Studios earlier this month.
Advertising Age broke the news last month that Best Buy plans to air a 30-second commercial during the big game. The article said that Best Buy plans to unveil through the advertisement “really big news that will revolutionize retailing,” although the company declined to reveal further details.
According to Minneapolis-based media and marketing firm Haberman, Super Bowl ads cost $100,000 per second-which would put Best Buy's spot at a hefty $3 million, although the exact price has not been disclosed. Media reports concur that a 30-second ad this year carries a price tag of roughly $3 million. (Haberman recently implored businesses to redirect 5 percent of their spending on advertising to aid social issues.)
Advertising Age also reported that consumer spending related to the big game-including sales of team apparel and flat-screen TVs sold by electronics retailers like Best Buy-is expected to hit $10 billion this year.
Best Buy is Minnesota's third-largest public company based on revenue, which totaled $49.7 billion in its most recently completed fiscal year.