Best Buy Launches New Line of Fitness Products
Best Buy on Tuesday announced a new line of fitness products that use advanced technology to motivate users, monitor progress and biodata, aid in recovery and pain mitigation, and more.
The new offerings include connected bikes and rowing machines, and a recovery system used by professional athletes—all products from a range of brands such as Flywheel Sports, NormaTec, Hyperice, Hydrow and NordicTrack.
“We’ve promised our customers we’ll help enrich their lives, including their health and wellness, by using technology. This is a great example of how we’re living up to that commitment,” said Best Buy chief merchandising officer Jason Bonfig in a statement. “We know there’s a growing intersection between fitness and technology, and no one knows tech like we do.”
To help customers understand the new equipment and tools, Best Buy employees will receive training, while Geek Squad will manage delivery and installation.
The collection is now available online at BestBuy.com. By year’s end, the company will add space for a fitness section in more than 100 stores.
The new fitness devices and services rolling out in stores later this year will be discounted 20 percent for Best Buy Total Tech Support members.
Some key offerings include:
- Flywheel’s home bike, which incorporates various workout metrics and virtual instructors hand-picked from Flywheel studios nationwide
- NormaTec’s PULSE 2.0 Recovery System, a compression device that increases blood circulation and reduces pain and soreness to help athletes warm up and recover from activity
- Hyperice’s portfolio of recovery products, such as percussion devices and fitness rollers
- Hydrow’s rowing machine featuring virtual instruction from elite athletes
- NordicTrack’s treadmills and cycles that incorporate personalized training systems
“Fitness and wellness technology is evolving at an incredible pace and we're excited that Best Buy is helping Americans live better, healthier lives through their consumer tech expertise,” said Laurie McCartney, president of the National Academy of Sports Medicine.
This isn’t Best Buy’s first foray into consumer health; the retailer has already been selling activity trackers and smart scales.
Last August, the company also closed on an $800 million acquisition of GreatCall—which manufactures a device that connects elderly wearers with emergency response services. In addition, Best Buy has been selling other telehealth devices similar like GreatCall.