Rogers-based Archway Marketing Services, Inc., said Thursday that it has tapped an executive at Ameriprise Financial, Inc., to be its new chief financial officer.

Heather Kelley, who left a position as vice president and lead financial officer at Minneapolis-based Ameriprise, is responsible for the leadership and coordination of Archway's analytics, business planning, accounting, budgeting, and human resources efforts. Kelley began her new position on July 12.

“I'm excited to be a part of a company in 'growth mode' willing and able to make investments in the future,” Kelley said in a statement.

Kelley replaces Archway CFO Brian Burke, who recently transitioned into a new role as CFO of Archway's parent company, Archway Marketing Holding, Inc. Burke, whose background is in mergers and acquisitions, now focuses on leading the holding company's efforts to acquire other businesses-something that's been happening with increasing frequency recently as the company has experienced rapid expansion.

During her time at Ameriprise, Kelley led the financial management of the company's enterprise services efforts, which resulted in $1 billion in annual spending. She also was a key leader in three major acquisitions that resulted in more than $100 million in synergies.

Prior to joining Amerprise, Kelley worked as director of operations at American Express, where she directed outsourced card services and managed 3,500 representatives in 25 U.S. locations. Earlier in her career, Kelley held various finance, accounting, and operations roles in the financial services and automotive industries.

“We are confident Heather will bring tremendous value to her new role at Archway,” company President Mike Moroz said in a statement. “With over 20 years of experience developing and leading efficient accounting and financial processes, Heather will continue to advance Archway's financial strength.”

Archway, a private company, has 1,500 employees and 3.5 million square feet of distribution space in 12 major metro areas in North America. It provides fulfillment services, consumer promotions, rebates, print management, facility management, business intelligence, and decision support tools. Its aim is to reduce marketing operations costs, improve marketing execution processes, leverage emerging technologies, and help improve the brand experience throughout clients' marketing campaigns.