AllOver Media Hires Former Sun Country Leader as CFO

AllOver Media Hires Former Sun Country Leader as CFO

Shaun Nugent worked at Sun Country from 2002 to 2007, first as CFO and then as both CFO and CEO starting in 2005.

Maple Grove-based AllOver Media, Inc.—which specializes in non-traditional advertising—said Wednesday that it hired former Sun Country Airlines leader Shaun Nugent as its chief financial officer (CFO).
Nugent, who has more than 25 years of financial experience in senior leadership roles, has held C-level positions at several companies, including Champps restaurants and Chanhassen-based Life Time Fitness.
Nugent worked at Mendota Heights-based Sun Country from 2002 to 2007. He began as CFO but was promoted to CEO in 2005 and served in both roles simultaneously until leaving the company for unspecified personal reasons in 2007—the year after the airline was sold to Petters Group Worldwide.

“The addition of Shaun Nugent to our management team will help AllOver Media continue our rapid growth as one of the only national out-of-home brands that gives advertisers the ability to field programs on a national, regional, or local basis in every state, market, and zip code,” AllOver Media founder and CEO Tony Jacobson said in a statement.

AllOver, which was founded in 2002, places ads on things like gas pumps, gas handles, and ice boxes, as well as inside convenience stores and on trucks. It has placed non-traditional ads at 40,000 gas stations and convenience stores in all 50 states, and its clients have included Frito-Lay, Chevrolet, GM, Coldwell Banker, and McDonald’s.

In addition to announcing Nugent’s appointment, AllOver said Wednesday that it has named Korey Wrobleski, former vice president of sales at Bloomington-based Ceridian Corporation, its new chief revenue officer.

AllOver has been rapidly growing in recent years and has made several key acquisitions. Last July, it bought its largest competitor—GSA Media, which was a division of San Francisco-based Brite Media Group, LLC—for an undisclosed sum. GSA, which focuses exclusively on gas station advertising, was AllOver’s fifth acquisition since 2010.

The company said Wednesday that it is continuing its “aggressive expansion strategy. . .”

As of last July, AllOver was projecting 2012 revenue totaling $40 million—up from $30 million in 2011. A representative couldn’t immediately be reached Wednesday to discuss actual 2012 revenue and projections for 2013.