5.5K Mtg. Planners to Come to Mpls. for 3 Conventions
Three major associations will host conventions in Minneapolis over the next three years, which will ultimately bring 5,500 meeting planners to the city and generate an estimated $3.9 million in economic impact, Meet Minneapolis, the city’s convention and visitors association, recently announced.
The three conventions are: the Religious Conference Management Association’s 2013 World Conference & Exposition, Meeting Professionals International’s 2014 World Education Congress, and the Society of Government Meeting Professionals’ 2015 National Conference and Expo.
In addition to boosting the local economy during the conventions themselves, the meeting planner attendees could bring future convention business to Minneapolis, Meet Minneapolis pointed out.
“Our past experience and data tells us that once someone visits Minneapolis, they are three times more likely to return and recommend it to others,” Meet Minneapolis President and CEO Melvin Tennant said in a statement. “Bringing 5,500 meeting planners here to experience our destination first-hand is invaluable; each planner will experience personally our hospitality community, venue, transportation, attractions, and all the attributes that help them hold successful meetings.”
The Religious Conference Management Association, which specializes in faith-based meetings and events, will bring 1,300 people to Minneapolis for its conference, which will take place between January 29 and February 1. The event is expected to create almost $1.5 million in economic impact to the area. According to Meet Minneapolis, members of the organization currently plan about 14,000 meetings and events annually that collectively draw more than 11 million participants.
Meeting Professionals International, meanwhile, will bring 3,200 meeting professionals to Minneapolis for its event, scheduled for August 2 through 5 of 2014, and generate an estimated $1.8 million in economic impact. The organization is a meeting and event planning industry group that consists of more than 21,000 members from 86 countries.
Last, the Society of Government Meeting Professionals—whose members include federal, state, and local government employees, as well as contract meeting planners who specialize in government-related events—will bring more than 1,000 people to Minneapolis and generate $631,650 in economic impact for its event, which will be held from April 27 through 30 of 2015.
All three conventions will take place at the Minneapolis Convention Center, although the Society of Government Meeting Professionals’ conference will extend to the nearby Hilton Minneapolis hotel.
Conventions in Minneapolis have provided a welcome boost to the local economy in recent years. Meet Minneapolis reported earlier this year that approximately 26.8 million convention and leisure travelers visited Minneapolis in 2011—representing a 6.1 percent increase over 2010. Last year’s visitors collectively spent more than $6.5 billion in the area, roughly 10.2 percent more than was spent by those who visited the city in 2010.