3M Ranks as Most Reputable Big Co. in MN

Golden Valley-based General Mills and Minneapolis-based Target Corporation also ranked within the top 25 on a Forbes list that measured the perceptions of consumers regarding the 150 largest companies in the country.

Maplewood-based 3M Company is the most reputable large company in Minnesota and ranks among the most reputable corporate giants in America, according to a new list published by Forbes.

The list of “America's Most and Least Reputable Big Companies”-which includes nine Minnesota companies-was compiled by the Reputation Institute, a New York-based private consulting firm. It conducted an online study in the first quarter of 2011 that measured the perceptions of 32,946 consumers regarding the 150 largest companies in the nation.

Each company earned a score between zero and 100. The scores represent an average measure of people's feelings-or reputation-for a company. The scores were statistically derived from four emotional indicators: trust, esteem, admiration, and good feeling.

Here's a look at the Minnesota companies on the list in order of rankings-along with the reputation score assigned to each.

  • 4: 3M Company-81
  • 15: General Mills, Inc.-77.44
  • 23: Target Corporation-76.17
  • 58: Medtronic, Inc.-71.35
  • 73: Supervalu, Inc.-68.04
  • 78: Best Buy Company, Inc.-67.43
  • 106: UnitedHealth Group, Inc.-63.3
  • 113: Xcel Energy, Inc.-62.52
  • 125: U.S. Bancorp-60.31

Seattle-based Amazon.com ranked first on the list with a score of 82.7-which was 5.76 points higher than last year and 1.3 points higher than the second most reputable company, Kraft Foods. According to Forbes, Amazon ranked first by “providing value to consumers, staying ahead of the curve in technology and innovation, and responding quickly and ethically to scandals.”

In measuring consumer perceptions, the Reputation Institute found that perceptions of enterprise (workplace, governance, citizenship, financial performance, and leadership) trumped product perceptions (products and services plus innovation) when it came to driving behaviors.