2016 Resource Guide For Special Events
2016 will be a big year for sports events in the Twin Cities.
The Minnesota Vikings will inaugurate U.S. Bank Stadium and Hazeltine National Golf Club will play host to the Ryder Cup.
While those landmark events will attract sports fans to Minnesota, the hospitality market in the Twin Cities area benefits from a wide range of special events, conferences and sports competitions.
The diversity of events attracts a steady stream of visitors to Minnesota. In 2015, Minneapolis broke three major lodging records. Within the city of Minneapolis, the hotel occupancy rate achieved a 73.5 percent level last year. That’s an all-time high, and up from 72 percent in 2014.
Another new record set last year was the average daily rate charged by hotels. It was $153, a jump of $5 over the previous year. Revenue collected per available room reached a record-breaking $112 in 2015.
The hotel statistics were released by Meet Minneapolis, the city’s convention and visitors association, in a report prepared by STR, Inc.
October was an especially strong month, with an 85 percent occupancy rate. That was an all-time record for October, and up from 78 percent occupancy in 2014.
During October, the Railway Interchange was a major event held at the Minneapolis Convention Center. While that event was projected to draw 7,200 people, actual attendance was 9,400.
Meet Minneapolis also reported that other fall events attracted extra attendees, which led conference coordinators to add hotel rooms for their participants. Rooms were added at nine hotels for the Synergy in Science convention and five extra hotels helped house the attendees of a gathering for the National Council of Teachers of English.
Special event planners are anticipating another strong year in 2016 across the Twin Cities metro area.
Minneapolis will receive national media attention when U.S. Bank Stadium opens. Stadium construction was nearing the 90 percent completion target by mid-January. The stadium will seat 65,400 people.
Beyond football, this new venue also is expected to host many other types of events.
It’s anticipated that the stadium will be open for business by late July.
The first concert that’s been announced for the new stadium is Luke Bryan’s “Kill the Lights” tour. Bryan, the Country Music Association’s 2015 male entertainer of the year, is scheduled to perform on Aug. 19.