ZipRecruiter Names Twin Cities Best Place to Find Small Business Jobs
The Twin Cities has its fair share of big-name corporations able to attract job seekers to the area, but it also has something potentially more important to incomers.
A survey by ZipRecruiter determined that a majority of would-be employees actually see more advantages in working for small to medium-sized businesses (SMBs) over larger companies and, along with the results it gathered, named the Twin Cities as the best place in America to look for an SMB job.
ZipRecruiter, which is based in California and works to match employers and employees, surveyed reached out to more than 1,000 job seekers. All in all, the company learned that 64 percent would prefer to work for a small or medium-sized company than a large corporation.
Additional research found that small and medium-sized businesses create more jobs with higher-paying titles and more opportunity for advancement for an individual.
Fueled by their findings, ZipRecruiter set out to assess what markets gave SMB applicants the most opportunity for success. The company applied their ZipRecruiter Opportunity Index, which measures the ratio of available jobs to jobseekers against the median ratio across all cities, to metropolitan statistical areas (MSAs) with a minimum of 1,000 SMB job postings. The outcome determined where applicants faced the least competition for open positions.
The greatest number of SMB jobs overall were found in MSAs like New York, but with the higher populations of those markets, competition appeared problematically high – 12 applicants for every available job. By comparison, Minneapolis/St. Paul/Bloomington had half as much competition.
Among cities highlighted by ZipRecruiter in its report, many were in the Midwest. Ranking after the Twin Cities in ZipRecruiter’s top ten was the Portland-Vancouver-Beaverton market in Portland and Washington, followed by Boise City-Nampa, Idaho; Omaha-Council Bluffs, Nebraska-Iowa; Madison, Wisconsin; Seattle-Tacoma-Bellevue, Washington; San Jose-Sunnyvale-Santa Clara, California; Des Moines-West Des Moines, Iowa; Columbus, Ohio; and Phoenix-Mesa-Scottsdale, Arizona.
Notably, ZipRecruiter also called out the Twin Cities market as the best area for manufacturing jobs, as well as one of the best metros for young entrepreneurs.