Winnebago Industries Teams Up with the Twins
Winnebago Industries is ready to play ball. The Eden Prairie-based RV and boat manufacturer has signed a multi-year partnership with the Minnesota Twins that will include high-profile branding and experiences at Target Field.
Debuting at the April 4 season opener: Section 137, behind the right field wall, will now be known as “The Dock presented by Winnebago Industries.” This is the first time a seating section has been branded at Target Field, Twins director of business communications Matt Hodson said. More than just a name, “The Dock” will be designed to resemble the open bow of a boat with seating for up to 12 people in captain’s chairs and access to “lakeside-themed food and beverage.” The Dock will be sold as group seating with dynamic pricing starting at $1,200—that’s $100 per ticket, $30 of which covers the cost of special food and beverage.

“Not only is this a unique setting—in a boat—it also offers the only place in the ballpark for a smaller group,” Hodson said. Suites have a 16-person minimum.
A Winnebago sign will also be featured prominently at Gate 34—the grassy area where Target Field stages games, pop ups and other activations, including the “Creator’s Corner” market. The manufacturer’s RV and marine products, including the popular Revel camper van will be on display for fans to explore.
“As a Minnesota-based company, Winnebago Industries is thrilled to be the official outdoor adventure partner of the Twins and we look forward to engaging with the team’s passionate fanbase across Twins Territory,” Winnebago Industries President & CEO Michael Happe said in a statement.
The Twins partnership is by far Winnebago Industries’ highest-profile marketing play since moving its headquarters to Minnesota in 2021. A leading manufacturer of outdoor recreation products including motorhomes, travel trailers, powerboats and pontoons, its brands include Winnebago, Newmar, and Chris-Craft. Aligning with the Twins feels authentic to both brands, Twins President and CEO Dave St. Peter said.
“Minnesota life is the outdoor life, meant to be experienced, shared, and enjoyed together with family and friends at the lake, in the woods, and most definitely at the ballpark,” St. Peter said in a statement. “We are ecstatic to welcome Winnebago Industries to the Twins family and to collaborate in bringing the true spirit of our ‘Land of 10,000 Lakes’ to life at Target Field. Winnebago’s innovation will elevate the guest experience at our ballpark and allow our fans to engage with their all-star lineup of RVs and boats.”
The Twins will play the Cleveland Guardians in their April 4 home opener.