There are 75 million hourly workers in the United States, and none of them are eligible for employer sponsored health insurance.

In this episode of The Twin Cities Business Show, Kobby Amoah, CEO of Minneapolis-based digital health company River Health, wants to help close that gap. His company is building digital health plans for hourly workers. They work with companies like Taco Bell and Raising Cane’s to bring new healthcare options to their hourly employees.

River Health relocated to Minneapolis after participating in a local health tech accelerator program because they viewed this market as a perfect one to build a health tech company in. Kobby shared more about why they decided to move the company and build it here.

Standard health plans in the U.S. can cost upwards of 30% of an hourly employee’s salary, which is often unaffordable for business owners, so River Health is attacking the market for tens of millions of these underinsured or uninsured workers to help bring them better options.

Building a company is all about knowing your user – and for River Health, that meant learning as much as possible about what hourly workers need from a health plan. One key feature this led them to build was around subscription delivery. Kobby shared how this particular pain point is the type of thing that’s invisible to many white collar workers.

If you don’t have a predictable schedule or work late shifts, it can be hard to find the right time to swing by the pharmacy to pick up a prescription. That’s why their company has focused on delivering drugs directly to the homes of the workers that they serve.