Tastefully Simple Buys Assets from Homemade Gourmet

The company said that it will transition Homemade Gourmet's 1,400 consultants to their new positions under the Tastefully Simple brand.

Alexandria-based Tastefully Simple-a retailer of easy-to-prepare gourmet foods sold at home tasting parties-on Friday announced that it has struck a deal to acquire certain assets from Homemade Gourmet.

Financial terms of the acquisition were not disclosed. The announcement comes after Texas-based Homemade Gourmet decided to exit the direct sales industry on June 30.

Tastefully Simple said that it is working with Homemade Gourmet as the company's 1,400 consultants transition to operate under the Tastefully Simple brand. The transition will allow Homemade Gourmet to focus on marketing its brand outside of the direct-selling channel, according to Tastefully Simple.

In addition to “providing a home” for Homemade Gourmet's consultants, Tastefully Simple also is acquiring additional assets from Homemade Gourmet, according to spokeswoman Natasha Woods, although the company is not disclosing the details of those assets.

Jill Blashack Strahan, founder and CEO of Tastefully Simple, said in a news release that the two companies share “a natural kinship,” and both are connected by a “passion for excellent food and for this incredible home party industry.”

“All of us are excited about the possibilities ahead as we warmly extend an invitation for these amazing consultants to join our team,” she said.

Blashack Strahan was inducted into Twin Cities Business' 2006 Minnesota Business Hall of Fame.