Target to Showcase Wired Editors’ Gadget Picks
Through a partnership with Wired, Target Corporation on Sunday introduced an in-store and online assortment of tech gadgets that are favored by editors of the technology-focused magazine.
The “Wired Editors’ Picks for Target” collaboration features kiosks that are displayed in the electronics section of all Target stores nationwide. Each kiosk contains products available for purchase, along with information about each one, including key product features.
A Target spokeswoman on Monday declined to reveal the financial terms of the partnership.
“Target wanted to collaborate with an industry expert to create an assortment that will help our guests find the latest gadgets easily and conveniently,” John Butcher, vice president of electronics for Target, said in a statement. “The editorial team at Wired shares our love for the latest gadgets, and Target’s guests can trust them to offer credible product recommendations.”
The collaboration features some products that were already available at Target stores and some new gadgets that the retailer began selling in conjunction with the partnership. Current product selections include the pen-like Adonit Jot Pro Stylus for tablets, high-performance NuForce NE-600 M/X Earbuds, the movement and distance tracker Fitbit Zip Wireless Activity Tracker, and the Olloclip camera lens for iPhone 5, among others. The products range from $9.99 to $499.00.
“Wired has always been about showcasing the role technology and innovation play in improving our lives,” Scott Dadich, the magazine’s editor in chief, said in a statement. “It’s a pleasure to partner with Target, not only aligning our common commitment to great design, but creating a unique experience for Target guests to discover new and well-made products.”
The Wired-vetted products will be available at Target stores through July. An extended selection of products is also available online at target.com/wired.
The Wired partnership is the latest in a series of recent partnerships that Target has forged with national magazines. Last month, the retailer announced that it has partnered with Fast Company on a contest that will award $75,000 to a developer who creates the best new mobile app or mobile website for Target.
And in February, Target partnered with Sports Illustrated on its famous swimsuit issue, which features a beauty and style guide for which Target is the “exclusive advertiser and official marketing partner.”
Target is Minnesota’s second-largest public company based on revenue, which totaled $71.9 billion for the fiscal year that ended February 2. It operates 1,808 stores—1,784 in the United States and 24 in Canada, a country that the retail giant just entered last month with the opening of two-dozen stores. It plans to open a total of 124 locations across the country this year.