Target Attracts 10 Beauty Startups for Third-Annual Target Takeoff Accelerator Program
Participants of Target Takeoff gathered for a group meeting. (Photo courtesy of Target)

Target Attracts 10 Beauty Startups for Third-Annual Target Takeoff Accelerator Program

Participating brands set to receive assistance with pitch and product through the annual program include skincare companies from Australia, a New York-based haircare company, and more.

Target prides itself on developing new brands and products—a number of which eventually land in stores—through business accelerators and outreach efforts. At the close of January, the Minneapolis-based retailer is kicking off its third annual accelerator program Target Takeoff with a new cohort of beauty and self-care product makers.

The ten companies were selected through a worldwide search. With Target having focused the Takeoff program on beauty products last year, and expanded the scope of emerging beauty categories this year, their offerings range from all-natural skincare to wellness remedies, to beauty supplements, and more.

Through Target Takeoff, which launched at Target’s headquarters this week, the startups will receive mentoring and workshop experiences to ultimately refine their pitches and products. The accelerator will culminate in Minneapolis on February 28 for a product showcase.

Previous Target Takeoff participants have found their way onto Target’s shelves. Such was the case for skincare brand Oars + Alps, which will have its products hit Target shelves in February.

The ten new businesses in this year’s program are:


  • From New York City, New York
  • Makes clean-ingredient hair-care products (such as a one-step wash solution) for all hair types

Black Chicken Remedies

  • From Sydney, Australia
  • Makes essential oils and natural ingredient-based remedies for skin, hair, body and mind

Ducalm Skincare

  • From Southport, Connecticut
  • Makes skincare products for when you leave the gym

Everyday for Every Body

  • From Sydney, Australia
  • Makes sunscreen products and brands itself as a lifestyle company


  • From Austin, Texas
  • Makes olive oil-infused skincare products


  • From Jersey City, New Jersey
  • Makes natural vegan skincare products with non-comedogenic botanicals

Sahi Cosmetics

  • From Plymouth, Michigan
  • Makes luxury makeup products for every skin tone


  • From Dallas, Texas
  • Make skincare products focused on acne relief

Scotch Porter

  • From East Orange, New Jersey
  • Make head-to-toe grooming brand for all genders and various cultures

Terra Origin

  • From Hauppauge, New York
  • Makes vitamin and powder supplements focused on overall well-being