Taco Bell Defy Opens In Brooklyn Park This Week
Three of the four drive-through lanes are dedicated to customers ordering via app and third-party food delivery drivers, with one lane dedicated to traditional drive-through orders.  Courtesy of Border Foods

Taco Bell Defy Opens In Brooklyn Park This Week

The Taco Bell Defy opening Tuesday features a new speed-focused drive-through concept by Minnesota companies Border Foods and Vertical Works.

The future of the fast-food drive-through is here and Minnesota is at the forefront. 

The two-story Taco Bell Defy a project in the works since August of last yearwill open at 5931 94th Ave N, Brooklyn Park on Tuesday, local Taco Bell franchisee Border Foods announced Monday. 

The chain location’s model features an elevated kitchen and vertical lift that delivers food to four drive-through lanes. The company touts a streamlined experience with service times slashed to under two minutes. Three lanes are dedicated to customers ordering via app and third-party food delivery drivers, with one lane dedicated to traditional drive-through orders. 

The new concept includes a unique two-story design by Minneapolis-based Vertical Works LLC, WORKSHOP, and PD Instore. Employees working on the second level above the drive-through communicate via digital screens and video and provide contactless delivery through a proprietary lift system. 

Taco Bell Defy location
The first of its kind two-story Taco Bell Defy opens at 5931 94th Ave N, Brooklyn Park Tuesday, June 7.

“Taco Bell Defy embodies the innovative, entrepreneurial spirit of Minnesota businesses and franchisees,” Lee Engler, co-founder and CEO of Border Foods, said in a news release. “It is a creative, technological solution for a faster, contactless experience for as many Taco Bell fans as possible and is poised to be the future of quick-service dining.”

The rise of food delivery services such as Doordash and Uber Eats—heightened during the pandemic—factors heavily into the design of Taco Bell Defy.

Border Foods, a family-owned franchisee of Taco Bell headquartered in New Hope, Minnesota, owns 230 locations across the Upper Midwest. Border Foods leadership have said they plan to open a second Taco Bell Defy location in Minnesota next year, according to a report by Axios.

Don’t expect a Taco Bell Defy in Minneapolis proper, though. In 2019, the city banned the construction of any new drive-throughs.