Starters-Color Me Missoni-December 2011
Target’s Missoni collection sold out within days of the chic September commercial that got the word out. Though shot in Milan, the commercial’s postproduction work was performed entirely in Minneapolis.
That work included color correction done by Crash+Sues, a downtown agency that has been making colors on Target commercials pop for more than a decade. Thirty seconds of commercial time required seven hours of correction work, which was spearheaded by Crash+Sues senior colorist Sue Lakso. Lakso and her team received “flat” footage (shown on the left in the pairs of images) shot on an ARRI Alexa, a digital camera that Lakso describes as having “film-like capabilities.”
But don’t let the flatness fool you: Inside that footage is all the color information Lakso needed to “pull out” and manipulate the colors and shading.
Besides Crash+Sues, the following Minnesota agencies worked on Target’s Missoni commercial:
Ad agency: Peterson Milla Hooks
Editing: Channel Z
Postproduction and visual special effects: Pixel Farm
Music and sound: Modern Music