Shock Doctor Scores Vikings’ Percy Harvin-October 2011
Minnesota Vikings’ wide receiver Percy Harvin joined Team Shock Doctor a few weeks ago—a group of eight pro athletes who wear protective equipment made by Plymouth-based Shock Doctor, Inc., and advise the company’s product designers.
Harvin has actually been using Shock Doctor products since his rookie year. “Most of these guys don’t want to rock the boat,” says Jay Turkbas, Shock Doctor’s head of product development and marketing. “If they are using something they feel comfortable with, they don’t want to change.”
Shock Doctor dominates the mouth-guard industry, where it has 90 percent of the U.S. market. Some models are custom fitted, some position the jaw downward and forward in a way proven to enhance muscle function in the head and neck, according to the company. But Shock Doctor (shockdoctor.com) has been adding product categories. Harvin has a custom mouth-guard and is testing out a new chinstrap.
“We’re getting his input on the fit characteristics” of the strap, Turkbas says. “That will be really important in how we develop the commercial line.”